Senior Brand Marketing & Strategy Lead
Repositioned Nike Women’s entire global digital and social presence, including all digital content and integrated initiatives that has since become a key part of the category’s strategic direction (social media, content, licensed apparel, e-commerce, mobile applications, entertainment, media, digital,retail, and content syndication).
Work:Global Digital Brand Marketing Strategy, Content, Nike+ Training Club, People Leader
Developed and drove membership strategies expanding Soho House in Los Angeles, Berlin, Miami, and Toronto with a hyper local approach and diligent curation specific to the brand.
Work:Global Brand Marketing & Membership Strategy, Communications, Programming, Partnerships, Launch
Oversaw the marketing & PR strategy worldwide.